A huge billboard has been erupted on the way from Noi Bai International Airport to Hanoi reminding people that they will pay for wild animal smuggling activity.

The wild animal anti-smuggling billboard

There is an image of a tiger, a species that is severely endangered and under threat of extinction. There are about 3,200 tigers remaining in the world.

In addition, a hotline number is also on the billboard so any person who knows about violators can anonymously report them to the authorities.

“Illegal and unsustainable trading of wild animals and vegetation puts many species under serious threat, not only in Vietnam, but also in the region. Legal action will be taken against any person(s) caught smuggling any endangered animals,” said PhD. Ha Cong Tuan, Vice Director of Forestry General Department.

The campaign is organised by the ASEAN Wildlife Enforcement Network (ASEAN-WEN) and intends to raise public awareness about wild animal smuggling, which threatens bio-diversification of Vietnam and other South East Asia countries.