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Brand Finance announces 50 most valuable Vietnamese brands
  • | Nhan Dan | September 16, 2016 09:14 AM
Brand Finance announced its list of the 50 most valuable brands listed on the Vietnamese stock market in 2016 at a ceremony in Hanoi, on September 15.

On the list, Vinamilk, Masan Group, FPT and Asia’s Seach365 were listed among the top 50 brands. According to the Brand Finance’s report, the aggregate value of those 50 brands is approximately US$ 7.26 billion.

At the ceremony, representatives of the 50 most valuable brands received Brand Finance certificates.

This is the second time, Vietnamese brands were considered for the list by Brand Finance – the UK based Brand Evaluation company, thanks to the strategic cooperation between Brand Finance and Mibrand, the leading local Brand Management Consultant company.

According to Samir Dixit, Managing Director, Brand Finance Asia Pacific, 2016 showed the significant progress of Vietnamese businesses.

The list of the top 50 Vietnamese brands on Vietnam's Stock Market is expected to help bring a completely new point of view on how a brand should bring value to a company. Brand value can be clearly valued with a specific amount of real money. It helps raise awareness and improve brand management capability among Vietnamese managers and marketers.

Annually, Brand Finance announces the value of more than 57,000 brands around the globe. Some of the top annual reports by the marketer include the Top 500 Global Brands, the Top 500 Banks and the National Brand Report. Such reports are widely published by top media sites such as BBC, CNN, CNBC, Bloomberg, The Economist and The Wall Street Journal.

The world's leading brand valuation consultancy firm conducts valuations based on a number of criteria, including the ability to generate added value and profit, the brand's influence on clients' selection of products and services and market cap.

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