The campaign will be deployed in 63 cities and provinces throughout Vietnam. Local residents will be encouraged to turn off unnecessary electrical devices from 8:00 - 9:30 P.M. on March 25.

Earth Hour was initiated by the WWF in 2007 to improve the community’s awareness on climate change and energy saving around the world. The campaign has received responses from over 7,000 cities in 172 countries.

First launched in Vietnam in 2009, the programme aims to call on the community, especially young people, to raise public awareness on effective ways to save energy to counteract climate change.

Under the framework of the programme, Hanoi will work with the Ministry of Industry and Trade to organise activities to promote the campaign through different events such as cycling, running, competitions on environmental protection and energy saving and volunteering.

In addition, over 2,000 organisations, schools, businesses and households have been encouraged to take part in the campaign.