The information was given by Noudhy Valdryno, a representative from Facebook’s Asia-Pacific division at a seminar on the role of social networks in enhancing dialogue between administration and businesses held in the northern province of Quang Ninh on November 2. 

Up to around 42 million people in Vietnam use Facebook every day

According to Valdryno, roughly 242 million people in Southeast Asia use Facebook daily, including 42 million in Vietnam. Meanwhile, a large number of Vietnamese people also use other social networks such as Instagram.

He added that up to 91% of governments use Facebook as their official dialogue channel with people and enterprises. This trend has started to increase in Vietnam.

Chairman of the Quang Ninh People’s Committee Nguyen Duc Long said that realising the importance of IT in institutional reform and the steering of socio-economic activities, the province set up the Facebook fan page DDCI Quang Ninh in order to interact with the public and businesses. The fan page has attracted more than 5,500 followers and over 100,000 likes and interactions since its creation just over a year ago.

Over the last three years, Quang Ninh has sustained fourth place among the 63 provinces and cities on the Vietnam ICT Index, greatly helping to improve its business climate and competitiveness.

Long partly attributed Quang Ninh’s top position in the country’s Provincial Competitiveness Index in 2017 to the opening of the page, which has facilitated dialogue between the provincial administration and the public.

Valdryno also highlighted the importance of selecting information for posting on Facebook to attract followers. He cited a survey conducted by Facebook as saying that video tended to attract more viewers than other information.

The Facebook representative noted that globally, there are about 2.2 billion users active on a monthly basis and 1.4 billion daily users on Facebook.