Retailers seek Tet opportunity to increase sales
  • | VOV | February 04, 2013 10:14 AM
The days near the Lunar New Year (Tet) Festival are an opportunity for commercial centres, supermarkets, and shops in Ho Chi Minh City to take advantage of business opportunities and increase revenue.
Retailers not only run promotions and ongoing discounts to attract consumers, but also pay attention to customer care services.

Big C supermarket has organised two programmes—"Shock Prices in Tet season" and "Ready for Meals during Tet holiday"—discounting more than 800 products by 5–50 percent.

From now until February 9, consumers can easily find the essential goods for Lunar New Year holiday at good prices.

In Co.opmart, about 2,000 products are discounted by up to 49 percent as part of the "Vietnamese Tet spreads to all homes" promotion.

Co.opmart Director Nguyen Thanh Nhan,said the promotion boats a large budget and carefully tracked the sources of its goods.

Nhan added the price of nine essential commodity groups will remain stable as dictated by the city’s earlier policy designed to ensure people enjoy a happy and economic Tet.

Apart from guaranteeing supply, increasing output, and running a range of promotions, retailers in HCM City like Co.opmart, Big C, Maximark, Lottemart, and Citimart strengthen human resources and improve facilities to serve customers as best as possible.

Big C External Relations and Public Relations Director Duong Thi Quynh Trang said her company has plans to increase the number of staff and expand opening hours in the peak days before the Lunar New Year Festival.

Big C has added additional main and mobile counters, raised employee numbers by 30 percent, equipped itself with card payment (ATM, Visa, MasterCard, etc.) facilities, and hired a number of delivery vehicles to offer free delivery until February 9, she noted.

The Big C supermarket chain will extend operating hours up to 2 hours from February 3–9, Trang said.

HCM City has organised a survey team to monitor the operation of supermarkets, stores, and their distribution networks in the lead-up to the Tet holiday.
Ho Chi Minh City People's Committee Vice Chairwoman Nguyen Thi Hong has requested businesses to carefully control the quality of goods and supplies, and keep abreast of the pre-holiday market’s developments.

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