New uniforms for Vietnam Airlines’ attendants 

The move is part of its efforts to become a five-star airline in 2015, as it joins the ranks of leading airlines in Southeast Asia and aims to be the favourite airline in Asia both on the ground and in the air by 2020.

Vietnam Airlines is unrolling a campaign to raise its profile in the region, and the uniform change, from March 3 kick starts that campaign.

“Our former uniforms have been effectively used for over the past 15 years," an airline official said. "The long dress has become a formal and traditional image of Vietnam’s national flag-ship carrier, so we’ve decided to continue to use long dress for flight attendants, but the design is more meticulous and special. All such uniforms are made in Vietnam."

Pilots get new wardrobe

Vietnam Airlines has used US-based  Kubo Design Company as a consultant for its uniform designs for many years, and the new design was chosen after a two-year study and rigorous selection process, culminating in the decision to go with renowned local designer Hanh.

Uniform for staff serving in business member lounges  

Uniform for staff in economy lounges

Uniforms for male pilots and cabin crew -- featuring white shirts with a lotus motif, the airline logo, and the word “Van” or “Ten Thousand”, a symbol for peace and fortune -- are being made by Duc Giang Garment and May 10, while female staff will be dressed in a design featuring a stylised lotus, symbolising vitality and nobility, made by Tien Tien Farment Co.