International visitors to Ho Chi Minh City up 7 pct
A view of Nguyen Hue pedestrian street in HCM City
The city has focused on tourism promotion on the mass media, particularly television, said Deputy Director of the municipal Department of Tourism Pham Huy Binh.
Additionally, a wide range of promotion events have been organised throughout the year, such as Nguyen Hue Flower Street Festival, Tourism Day, Southern Cuisine Festival, Southern Fruit Festival, Long Dress Festival, Binh said.
The launch of the Nguyen Hue pedestrian street and the Nhieu Loc-Thi Nghe waterway tourism route was also believed to help attract visitors to the city.
In 2016, HCM City aims to receive 5.1 million foreign holiday makers and 21.8 million domestic ones.
To realise the target, the city has offered incentives for investors in the sector while investing more in training personnel, developing infrastructure and connecting with other localities.
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