Xiaomi officially enters Vietnam
  • | | March 16, 2017 03:40 PM
The Chinese tech giant Xiaomi, which is described as a rival of Samsung and Apple, has launched its key products in Vietnam on March 15.


Xiaomi will introduce smartphones, Mi TVs, Mi wifi routers, home applicants and accessories to customers

Xiaomi will co-operate with the distributor Digiworld Corporation to bring its products and services to Vietnamese customers to online as well as offline stores.

A retail agent of Xiaomi said that it would compete with Samsung and Apple in Vietnamese smartphone market as smartphones are Xiaomi's key products and strong points. However, it will bring both premium and affordable smartphones, instead of focusing only on affordable smartphones as predicted.

Asides from three smartphone models including the Redmi Note 4, Redmi 4A and Mi MIX that will be available in Vietnam, Xiaomi will also introduce Mi TVs, Mi wifi routers, home applicants and accessories to customers.

Mi MIX, sold at VND16.9m (USD741) is Xiaomi's top product with ceramic cover, large screen and Qualcomm Snapdragon 821 processor. The Redmi Note 4 is a mid-range product with the price of VND4.69m while the Redmi 4A is more affordable at VND2.69m.

Xiaomi's smartphones are said to have strong hardware configuration and reasonable prices. Several of its products have been brought to Vietnam and gained supports from local customers.

Digiworld has opened two Xiaomi maintenance centres in HCM City, one in Hanoi and another in Danang City.

Founded in 2010, Xiaomi has quickly risen to become of one of top smartphone manufacturers in the world with rising revenues year on year. It sold 7.19 million smartphones in 2012. The number was 18.7 million in 2013, 61.1 million in 2014 and 70 million in 2015.

From 2016, its growth started slowing down as the consequences of fast expansion. Its CEO Lei Jun said they made miracles with such fast expansion but they also faced problems with long-term growth. He thought that it was time to slow down, make improvement and ensure sustainable development.

In the coming time, Xiaomi will expand offline retail stores instead of online shopping as before. Jun said the revenues from e-commerce accounted for 10% of the overall retail market in China, and the online smartphone market only made up 20% of the overall smartphone market.

According to Xinhuanet, Xiaomi is in no rush to expand internationally but will explore overseas gradually, starting with neighbouring markets. The company started to expand overseas three years ago and is now active in over 20 countries and regions worldwide.

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