Bkav invests USD22m on smart phone
The Bkav Technology Group has spent VND500 billion (nearly USD22 million) since 2009 on researching and producing the indigenous smart phone called Bphone, its CEO Nguyễn Tử Quảng has revealed.
Speaking to the media in Hanoi on Wednesday shortly after the launch of Bphone 2, he said the company’s immediate objective was to gain the Vietnamese consumer’s trust, although the group was having to absorb the losses incurred by the smart phone project.
He said that when Bphone 1 was launched in 2015, he was stressed out for a year by users’ criticisms.
He read more than 100 pages of criticisms online in one night, which is why it took two years for Bphone 2 to be released.
With Bphone 2, Quảng reiterated that the primary goal was to win the trust of Vietnamese users, not earn profit.
When asked why he did not produce cheaper phones for easier sales, he said the bigger aspiration was for Vietnam to have a Vietnamese-made smart phone industry, and for Bkav to become a leading smart phone maker in the world.
Quảng said he asked himself and others if they wanted Vietnam to have a world class smart phone brand like Samsung, Apple or Xiaomi, people told him that they wished Bkav would be like Samsung or Apple.
Therefore, the decision to focusing on the high-end segment was to demonstrate that Bkav and the Vietnamese have the capacity to make high-end products, he said.
Bkav also plans to expand its range with mid and high-end models like Bphone 2017 Gold, Quảng said, adding that the Bkav’s current technology and resources are sufficient to produce smart phones like Samsung or Apple.
He said that even at the price of VND9,789,000, the Bkav group would have to bear losses on the Bphone2.
Speaking to the media in Hanoi on Wednesday shortly after the launch of Bphone 2, he said the company’s immediate objective was to gain the Vietnamese consumer’s trust, although the group was having to absorb the losses incurred by the smart phone project.
The Bkav Technology Group has spent VND500 billion (nearly USD22 million) since 2009 on researching and producing the indigenous smart phone called Bphone, its CEO Nguyễn Tử Quảng has revealed
He said that when Bphone 1 was launched in 2015, he was stressed out for a year by users’ criticisms.
He read more than 100 pages of criticisms online in one night, which is why it took two years for Bphone 2 to be released.
With Bphone 2, Quảng reiterated that the primary goal was to win the trust of Vietnamese users, not earn profit.
When asked why he did not produce cheaper phones for easier sales, he said the bigger aspiration was for Vietnam to have a Vietnamese-made smart phone industry, and for Bkav to become a leading smart phone maker in the world.
Quảng said he asked himself and others if they wanted Vietnam to have a world class smart phone brand like Samsung, Apple or Xiaomi, people told him that they wished Bkav would be like Samsung or Apple.
Therefore, the decision to focusing on the high-end segment was to demonstrate that Bkav and the Vietnamese have the capacity to make high-end products, he said.
Bkav also plans to expand its range with mid and high-end models like Bphone 2017 Gold, Quảng said, adding that the Bkav’s current technology and resources are sufficient to produce smart phones like Samsung or Apple.
He said that even at the price of VND9,789,000, the Bkav group would have to bear losses on the Bphone2.
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