Business
Vehicle sales fall in Ghost Month
  • | dtinews.vn, NLD | August 19, 2018 05:41 AM
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Many motorbike and car dealers in Vietnam’s big cities reported slower sales at this time of the year which falls on the 7th lunar month traditionally called the Ghost Month.

In Vietnam, the fifteenth day of lunar July is called Ghost Day and the seventh month in general is regarded as the Ghost Month, in which ghosts and spirits, including those of the deceased ancestors, come out from the lower realm. 

   

Many motorbike and car dealers in Vietnam’s big cities reported slower sales in the Ghost Month

The Ghost Month is considered an inauspicious time of the year for buying valuable items such as cars as well as doing important things such as holding weddings or ground-breaking ceremonies for houses.

Le Hoang Phu, owner of a car agent in HCM City’s District 1, said motorbike and car sales often dropped in the Ghost Month despite attractive promotions.

Prices of motorbike models such as the Honda SH have reduced to around VND82-99 million (USD3,727-4,500) depending on different versions and colours. Prices of some other motorbike models of Honda such as PCX, Air Blade and Lead have also slightly fell.

Honda Vietnam has launched a big promotion campaign nationwide until September 15 offering free mobile phone cards for certain purchases. Customers are also being offered low interest rate for buying motorbikes on installments.

According to car dealers on Cong Hoa Street, Tan Binh District, lots of customers have made deposits, but they refused to receive their car in the seventh lunar month. They gave different reasons such as being busy for overseas business trips to avoid the Ghost Month.

Toyota’s Hilux and Fortuner have been imported from Thailand into Vietnam; but their sales have been low during this period.

Car dealers have been racing to offer gifts for customers such as a set of accessories worth tens of millions of VND.

Prices of the Chevrolet Orlando have been also cut down by nearly VND100 million to just VND600 million. Ford and Hyundai have also reduced prices of some models.

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