Pork prices cut to attract consumers
  • By Dai Viet | | June 18, 2019 03:20 PM
Many supermarkets in HCM City are offering discount pork prices to increase sales.


Pork prices cut to attract consumers

Most supermarkets have cut pork prices by 20-30%. The Big C supermarket in District 10 reduced pork leg price from VND112,000 (USD4.8) to VND90,000 and the pork shoulder price was reduced from VND95,000 to VND82,000. Co.opmart in District 3 also attracted a lot of customers after reducing the pork prices by 10-20%.

Pham Lan Huong from Ward 11 said after the African swine fever outbreak started, she only bought pork from the supermarket. "I'm less worried about the pork quality at the supermarket. After the discount, the pork prices in the supermarkets are also the same at traditional markets," she said.

Central Group Vietnam, manager of the Big C supermarket chain, said the amount of pork consumed at BigC had increased by more than 10% after the African swine fever outbreak. The amount of pork sold at Co.opmart supermarket chain also increased by 15-20%, especially during the weekends. They were able to sell 40-50 tonnes of pork a day.

According to Nguyen Dang Phu, director of Vissan JSC, they provide 1,200 pigs to the market each day. 10% of the pigs are raised at their farms and the rest is bought from farms with a closed farming process that meets VietGap and GlobalGap standards.

Pham Khanh Phong Lan, head of the HCMC Food Safety Management Board, said there should be more activities to raise public awareness since African swine fever does not affect humans. Instead of rejecting pork, consumers should show support to products from reputable farms and providers.

The HCM City Department of Agriculture and Rural Development announced that African swine fever outbreak had been detected in Phu Huu Ward in the city on June 11. The local authorities had destroyed 163 pigs and sterilised the place.

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