Business
Vietnam Airlines bolsters loyalty management with Sabre Dynamic Rewards
  • | VET | October 17, 2019 10:06 PM
The Sabre Corporation, the leading technology provider to the global travel industry, has announced that Vietnam Airlines is the first carrier in Asia-Pacific to leverage the industry-leading loyalty redemption solution, Sabre Dynamic Rewards.



National flag carrier the first in Asia-Pacific to leverage Sabre Corporation's industry-leading loyalty redemption solution.

Marking a new milestone in its long-term alliance with Sabre, Vietnam Airlines is upscaling its Lotusmiles loyalty program and delivering an optimized offering to customers. Equipped with new ways to redeem rewards across digital and offline channels, the Sabre solution, fueled by the Sabre Commercial Platform, provides an enhanced redemption experience for the carrier’s most frequent travelers.


“Sabre is pleased to support Vietnam Airlines as it aims to enhance the experience it provides to its customers,” said Mr. Dasha Kuksenko, Vice President, Regional General Manager, North Asia, Sabre Travel Solutions, Airlines. “Vietnam Airlines is taking a strategic stance on making loyalty management and personalization a priority. Sabre is proud to support their endeavor with our cutting-edge platform.”

With the adoption of Dynamic Rewards, Vietnam Airlines reiterates its commitment to refining the customer experience for its most loyal customers, by offering an easy and seamless shopping flow that optimizes the overall redemption booking process. As the fastest-growing national flag carrier in Southeast Asia, adopting this innovation will be instrumental in Vietnam Airlines’ continued success, both inside and outside of Vietnam.

As demand for domestic and international travel is on the rise in the country, Vietnam Airlines has made customer-centricity essential to its business strategy. Sabre Dynamic Rewards provides an easy and flexible method for travelers to redeem rewards. For the carrier, it will optimize processes and deepen the breadth of its existing reward platform, Lotusmiles, transforming it from a passive point-collecting program into a dynamic program that delivers unique customer experiences.

Powered by the Sabre Commercial Platform, Dynamic Rewards empowers Vietnam Airlines to seamlessly customize its offer to customers, supporting multiple redemption types, partner redemption options, and end-to-end servicing for un-flown redemption bookings.

The Sabre Corporation is the leading technology provider to the global travel industry. Its software, data, mobile, and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight networks, and crew management. Sabre also operates a leading global travel marketplace, which processes more than $120 billion of global travel spend annually by connecting travel buyers and suppliers. Headquartered in Southlake, Texas, Sabre serves customers in more than 160 countries and territories around the world.

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