The clean-up, called “Alliance’s Action for a Green Ha Long”, is part of the Ha Long - Cat Ba Alliance and designed to raise awareness about the vital need to improve environmental protection in Vietnam in general and in the Ha Long Bay World Heritage Site in particular.

Organized by the International Union for the Conservation of Nature (IUCN) with the Bhaya Group, Coca-Cola Beverages Vietnam Ltd., and the Ha Long City People’s Committee, the program also targets maintaining the quality of tourist destinations that create jobs and generate significant State revenue and promoting green practices among businesses. The results from the clean-up will be posted on the International Coastal Cleanup (ICC) website.

With USAID support, the Ha Long - Cat Ba Alliance, a three-year initiative financed by the US Agency for International Development (USAID), was established in 2014 to build a partnership between government, business, and community leaders to drive action to preserve and protect Ha Long Bay and the Cat Ba Archipelago.

In 2015, the Alliance formed a business-led Leadership Committee, which is working to advance a sustainable tourism certification standard for cruise boat companies, provide technical advice to UNESCO on the management of Ha Long Bay, and propose the addition of the Cat Ba Archipelago to the Ha Long Bay World Heritage Site.