#VietnamNOW tourism campaign underway
The Vietnam National Administration of Tourism (VNAT), in collaboration with the Vietnam Tourism Advisory Board (TAB), launched the #VietnamNOW campaign on October 7 as part of the country’s inbound marketing strategy.
Photo: Vietnam Tourism Advisory Board
The campaign spotlights the vast array of exciting experiences and world-class products Vietnam offers visitors, alongside its renowned natural beauty and rich historical and cultural attractions, presenting a fresh view of Vietnam to travelers around the world. “Through #VietnamNOW we hope to expand Vietnam’s image overseas, by showing more of the outstanding options that are available,” said Mr. Dinh Ngoc Duc, Director General of VNAT’s Tourism Marketing Department. “Vietnam holds countless possibilities for travelers to enjoy and explore. We want to celebrate the best of travel in Vietnam today through the #VietnamNOW message.”
VNAT announced that in addition to promoting Vietnam’s famous street food, UNESCO World Heritage Sites, cultural treasures, and natural landscapes, #VietnamNOW will also highlight new options for travelers, such as golf getaways, wellness retreats, luxury resorts, adventure tourism and urban breaks. Events such as festivals, marathons and the 2020 Formula 1 Race in Hanoi will be leveraged to build awareness of Vietnam’s diverse tourism assets.
To kick off the new campaign, VNAT is hosting a #VietnamNOW Photo Contest on its Facebook page at @vietnamtourismboard. Applicants are encouraged to send their best pictures of #VietnamNOW for the chance to win holidays in Vietnam and branded gift sets to take home. The prizes for the two winning photos are a holiday at the five-star InterContinental Phu Quoc Long Beach Resort with domestic flights to Phu Quoc, and an overnight cruise and scenic seaplane tour in Ha Long Bay from L’Azalée Ha Long Bay Cruises and Hai Au Aviation. The contest is open for entries until October 30.
The photo contest is the first in a series of activities VNAT and TAB will undertake under the banner of #VietnamNOW. Travelers can find inspiration and information about Vietnam on the national tourism website, www.vietnam.travel. Followers of @vietnamtourismboard on Facebook and Instagram can look forward to monthly giveaways with prizes from top Vietnamese brands and can use the #VietnamNOW hashtag and stickers to share stories from their travels.
VNAT is set to debut the #VietnamNOW concept at the upcoming World Travel Market in London in November. It will also be launching a series of five #VietnamNOW video trailers showcasing the country’s best tourism assets, an “I Wish I Was in #VietnamNOW” contest featuring free airline tickets to Vietnam, as well as downloadable #VietnamNOW guides for first-time travelers to the country.
Vietnam welcomed 12.9 million international visitors in the first nine months of this year, up 10.8 per cent over the same period of 2018. The number of international tourist arrivals has surged three-fold from 5 million in 2010. The country was ranked the world’s fourth fastest-growing travel destination in a 2018 UN World Tourism Organization report for its impressive growth in international arrivals over recent years. Earlier this year, Vietnam was predicted to lead Asia-Pacific destinations in terms of average annual growth over the next five years, according to the Asia Pacific Visitor Forecasts 2019-2023 report from the Pacific Asia Travel Association (PATA).
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