The Vietnam National Administration of Tourism will organise two promotional campaigns in the next two months in China, Vietnam’s biggest tourism market, to introduce local destinations and seek partners.

Tourists in Ho Chi Minh city - Photo: SG Times

It will lead a delegation to the International Tourism Exhibition in Guilin Province from September 16 to 18 where it will introduce the Vietnamese non-smoke industry to 800 travel agencies from 50 countries and territories and 16 Chinese provinces.

It will later organize road shows in Hunan, Jiangxi, and Fujian Provinces from September 16 to 22 to promote tourism and meet Chinese tour operators and authorities.

China has accounted for nearly 25 percent of Vietnam’s international arrivals this year, sending around 786,000 visitors.

This represents a 53.5 percent growth, though while the northern and central regions saw sharp growth, the southern region, especially HCMC, witnessed a decline, the Saigon Times newspaper reported.

Last week the Quang Ninh Tourism Association set up a club to receive Chinese tourists arriving via the Mong Cai border gate.

The club has attracted 27 travel agencies based in the north.