A new genre of Vietnamese films has appeared on local television channels with very romantic titles, hoping to attract audiences.

Today, Vietnamese films account for nearly 50% of films shown on television

These kind of films are often broadcast on the channels VTV1 and VTV3 during prime time (ranging from 8:00 to 10:00 p.m).

After the broadcast of a much-criticised TV film entitled ““Anh chang vuot thoi gian” (Man who passes through time) was suspended, producers have been put in place to pay more attention to the quality of Vietnamese television films, particularly to those which are shown during prime time.

The typical features of these films are a cast of young actors and actresses along with complicated romantic plots.

Recently, Director Khai Anh launched a film called “Hoa no trai mua” (When the flowers do not bloom) which includes many young, famous actors and actresses, attracting the attention of young audiences.

Based on this trend, many young actors and actresses have returned to the TV. One such actor, Viet Anh, has appeared in many TV films such as “Tinh yeu khong hen truoc” (Love is blind) and “Chi co the la tinh yeu” (Love is uncertain).

At one time, prime time television in Vietnam was dominated by foreign content. However, in recent years, the domination of foreign films have on the fall, giving the floor to Vietnamese films. Today, Vietnamese films account for nearly 50% of films shown on television, particularly on  Vietnamese channels VTV1 and VTV3 channels.

Many critics have complained that made-for-TV films attract audiences but have monotonous plots and lack socially relevant content, mainly sticking to light comedy and romance. They also say that a reliance on the participation of stars and models along with what many call bad performance has affected the quality of these films.