VTV in deadlock over World Cup 2018 broadcasting rights
The FIFA World Cup 2018 will start in Russia in over a month but the Vietnam Television (VTV) has so far failed to land broadcasting rights due to the cost.
This is not the first time negotiations for broadcasting rights for major sports events have faced difficulties because of high prices. The FPT Group bought the rights for World Cup 2016 at USD2m and the price went up to USD3.5m in 2010. The broadcasting rights for World Cup 2014 were offered at USD14m and finally was bought by VTV at USD7m. A figure of USD15m has been quoted this time by the rights holder.
Le Dinh Cuong, Deputy Chairman and General Secretary of the Vietnam Pay Television Association, said VTV might not even be able to buy the exclusive rights and have to share with other channels as FIFA said the World Cup should be shown on free-to-air channels.
The World Cup 2018 will be held in Russia from June 14 to July 16 with 32 teams. The opening match between Russia and Saudi Arabia is set to be held at Luzhniki Stadium in Moscow.
VTV in deadlock over World Cup 2018 broadcasting rights
This is not the first time negotiations for broadcasting rights for major sports events have faced difficulties because of high prices. The FPT Group bought the rights for World Cup 2016 at USD2m and the price went up to USD3.5m in 2010. The broadcasting rights for World Cup 2014 were offered at USD14m and finally was bought by VTV at USD7m. A figure of USD15m has been quoted this time by the rights holder.
Le Dinh Cuong, Deputy Chairman and General Secretary of the Vietnam Pay Television Association, said VTV might not even be able to buy the exclusive rights and have to share with other channels as FIFA said the World Cup should be shown on free-to-air channels.
The World Cup 2018 will be held in Russia from June 14 to July 16 with 32 teams. The opening match between Russia and Saudi Arabia is set to be held at Luzhniki Stadium in Moscow.
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