In recent years, an increasing number of young Vietnamese who do not want to spend the holidays alone have turned to escort services, many of which charge millions of VND, to avoid a lonely Christmas.

 Illustrative photo.

T.N, a Vietnamese living aboard, said that he wanted to bring a girlfriend out with his group of friends on his visit to Vietnam. "Everyone was bringing their wives or girlfriends, and I already said that I was bringing mine," he said.

According to many who work in this area, when it was first introduced, there were not many people who thought it was a good idea. But over time, demand picked up.

Now it is easy to go online and a special, if temporary, someone to provide company.

T.N said, "My requirements are simple. The girl should have a fairly good appearance, speak English and must allow me to hold her hand." He said at first the company did not agree on the holding hands part, but finally gave in when he was insistent.

"The deal was that I need to send the girl home by 10pm," he said. "I have many friends who are girls, but I feel like if I asked them along they might misunderstand my feelings. Plus, I wouldn't feel comfortable."

The price normally is usually around VND1 million for three hours if the escort leaves before 10pm. Dates that last until midnight cost extra. Despite the steep prices, the service is thriving among young Vietnamese.

 An advertisement of the service on the internet.

One Vietnamese girl explained that she wanted to hire a boyfriend to come with her to a party because she thought it might be painful to be alone when she sees her ex boyfriend with his new girlfriend.