Two teams from RMIT Vietnam win at Young Spikes 2018
Two teams from RMIT Vietnam took home top prizes at the Young Spikes 2018 creative competition held in Ho Chi Minh City last weekend.
Teams pick up gold and silver at creative competition held recently in HCMC. Photo: RMIT
The two teams were shortlisted from hundreds of competitors from all over Vietnam to compete in the finals and ultimately won gold and silver in the Integrated Category, Student League.
The teams were The Mothers, consisting of Le Hong Nhung and Luong Thu Trang, and Lemonade, consisting of Nguyen Hoang Chau Anh and Duong Bao Ngoc.
Participating teams were given a brief to create an integrated campaign that encourages parents to support their children in sports and physical activities.
Nhung, who is studying Professional Communication, and Trang, a Business - Logistics and Supply Chain Management major, impressed the jury and won gold with the insightful message: “Be a child to know what is best for them”.
“It was like an explosion inside of us when we heard our team name announced on the stage,” Nhung said of the award.
“We think our strategy of integrating different channels and a social event to communicate this key message to parents brought us success in the competition.”
Meanwhile, Anh and Ngoc, who both study Professional Communication, also brought an outside-the-box idea to the competition and won silver in the same category.
“We are very delighted with the quality of the work and the confidence of all student contestants,” said Professor Rick Bennett, Head of RMIT Vietnam’s School of Communication & Design.
“RMIT Vietnam is driven to maintain its efforts to build the School of Communication & Design as a hub of creative education and practice that will transform the future of creative industries in this country and the region.”
In late September, Nhung and Trang will represent Vietnam at the Spikes Asia Festival of Creativity in Singapore, where they can expect to learn from marketing and communication industry experts through seminars and workshops.
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