Among them, 31 markets have an export value of more than US$1 million each while 13 others have obtained values in excess of US$10 million each including Germany, Japan, Italy, the US, Belgium, Spain, the Republic of Korea, Switzerland, France and Russia.

Since 2008, cumulative coffee exports of the province have reached more than US$3.5 billion.  In the first quarter of 2014 alone, total coffee exports were US$260 million, far outpacing the US$600 million for all of 2013.

According to the People’s Committee, the export volume of coffee has remained relatively stable and the increases in value are directly attributable to increases in the selling price. At present, Dak Lak leads provinces and cities nationwide in coffee cultivation area, with more than 202,022ha, accounting for over 40% of the total area in the central highlands dedicated to growing coffee and 30% of the total area nationwide. It yields around 400,000 tonnes of coffee bean per annum.

Given the current state of the market, leading economists are relatively confident that coffee will continue to play a vitally important role in boosting the locality’s socio-economic development for many years to come.