Entitled Vietnam Tourism – Green Transition for Sustainable Development, VITM 2024, the event, intended to promote the combination of responsible tourism and environmental protection, attracted 3,500 Vietnamese and international tourism enterprises from 16 countries.
According to the Vietnam Tourism Association, the fair is intended to contribute to turning tourism into a green economic sector, based on building green destinations, and green products, and developing tourism human resources with proper knowledge of green tourism. The moves aim to enhance the image of Vietnamese tourism in the international arena.
The fair will create opportunities for Vietnamese and international tourism businesses to promote their brands, introduce products, develop business relations, and promote growth in all three types - outbound, inbound and domestic tourism.
Visitors to the event can buy promotional tours, discounted air tickets, cheap hotel rooms and products from localities across Vietnam.
The Vietnam Tourism - Green Transition for Sustainable Development forum will be held on April 12 as part of the event, seeking green transformation solutions for Vietnamese tourism.
Localities, destinations, and businesses in the provinces of Kien Giang, Thai Nguyen, Ninh Binh, Thanh Hoa, Nghe An, and Ha Tinh have also planned tourism promotion conferences at VITM 2024.
The event will last until April 14.
Speaking at the opening ceremony on Thursday morning, Deputy Minister of Culture, Sports and Tourism Ho An Phong praised efforts by local travel companies during the Covid-19 pandemic and the global economic downturn.
"We welcomed over 4.60 million foreign visitors last year, up 78.60 percent on-year," Phong said. "Domestic tourists reached 30 million. With these results, we can expect that the tourism industry will enjoy an even better year, and surpass the record growth set in 2019 before the pandemic”.
Vietnam International Travel Mart 2024 expects 80,000 visitors
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